Marketing and Communication

Course Overview

BSB42415-Certificate IV in Marketing and Communication (Current)

Duration: 34 Weeks [3 terms] including term break

The Certificate IV in Marketing and Communication introduces the fundamental principles of marketing concepts in a wide variety of contexts. The course fosters analytical and critical thinking skills to evaluate information from a variety of sources and provide leadership and support to teams.

BSB52415-Diploma of Marketing and Communication (Current)

Duration: 52 Weeks [4 terms] including term breaks

The Diploma of Marketing and Communication focuses on the underpinning principles of management, market research, planning, monitoring, development and communication. The course offers comprehensive knowledge of marketing theories to equip students with the required marketing and managerial skills, to meet the challenges of a dynamic global marketing environment.

BSB61315-Advanced Diploma of Marketing and Communication (Current)

Duration: 52 Weeks [4 terms] including term breaks

The Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. Students will develop specialised technical and theoretical marketing skills and knowledge.

 

Full-time study

Delivery of the course consists of 20 hours per week of scheduled classes on campus.

Recognition of Prior Learning

Students may be able to gain credits in their chosen course by measuring skills acquired through work, life experiences or qualifications obtained from formal studies or training. AQF Qualifications or Accredited Courses and Statements of Attainment issued by other registered education providers are recognised by Cambridge International College. Application for RPL must be submitted before the commencement of classes.

Assessment

Students are advised of the assessment requirements at the beginning of each unit. The assessment process will include a variety of tasks to demonstrate competence in the required skills and knowledge. Assessment continues throughout the program until the student either achieves competency in the assessment tasks or further training needs are identified and addressed.

Career Opportunities

Graduates of the BSB42415 Certificate IV in Marketing and Communication will obtain marketing skills and knowledge which can lead to job roles such as Marketing Coordinators, Marketing Officer, Market Research Assistant and Promotion Officer.

Graduates of the BSB52415 Diploma of Marketing and Communication will have opportunities for job roles and titles such as Marketing Manager, Marketing Team Leader, Product Manager and Public Relations Manager.

Graduates of the BSB61315 Advanced Diploma of Marketing and Communication will have the opportunities for management job roles in a marketing and communication position or similar across a broad range of industries.

Opportunities for further studies

Students who complete the BSB42415 Certificate IV in Marketing and Communication may choose to undertake a range of Diploma level qualifications within the Business Services Training Package including the BSB52415 Diploma of Marketing and Communication.

Students who complete the BSB52415-Diploma of Marketing and Communication may choose to undertake a range of Advanced Diploma qualifications within the Business Services Training Package including the BSB61315 Advanced Diploma of Marketing or progress to a Bachelor degree at Cambridge International College.

Students who complete the BSB61315 Advanced Diploma of Marketing and Communication will be well prepared to undertake a Bachelor of Marketing or related degree qualification.

Course Structure

BSB42415: Certificate IV in Marketing and Communication

  • Total number of units – 12 (5 core units plus 7 electives units)

For full details of the packaging rules, please refer to the training.gov.au website click here for a link

Course Units:

BSB42415-Certificate IV in Marketing and Communication
BSBCMM401 C Make a presentation
BSBCRT401 C Articulate, present and debate ideas
BSBMGT407 C Apply digital solutions to work processes
BSBMKG417 C Apply marketing communication across a convergent industry
BSBMKG418 C Develop and apply knowledge of marketing communication industry
BSBCUS401 E Coordinate implementation of customer service strategies
BSBMKG413 C Promote Products and Services
BSBMKG401 E Profile the Market
BSBMKG408 E Conduct Market Research
BSBWRT401 E Write Complex Documents
BSBREL402 C Build client relationships and business networks
BSBRES401 E Analyse and present research information

C- Core Unit | E – Elective Unit               *Elective units may change

 

BSB52415: Diploma of Marketing and Communication

  • Total number of units – 12 (3 core units plus 9 electives units)

For full details of the packaging rules, please refer to the training.gov.au website click here for a link

Course Units:

BSB52415-Diploma of Marketing and Communication
BSBMKG507 C Interpret market trends and developments
BSBMKG514 E Implement and Monitor Marketing Activities
BSBPMG522 C Undertake project work
BSBMKG501 E Identify and Evaluate Marketing Opportunities
BSBMKG502 E Establish and Adjust the Marketing Mix
BSBMKG506 E Plan Market Research
BSBMKG523 C Design and develop an integrated marketing communication plan
BSBFIM501 E Manage Budgets and Financial Plans
BSBMKG510 E Plan e-marketing communications
BSBMKG515 E Conduct a marketing audit
BSBADV507 E Develop a media plan
BSBMKG512 E Forecast international market and business needs

C- Core Unit | E – Elective Unit               *Elective units may change

BSB61315: Advanced Diploma of Marketing and Communication

  • Total number of units – 12 (3 core units plus 9 electives units)

For full details of the packaging rules, please refer to the training.gov.au website click here for a link

Course Units:

BSB61315-Advanced Diploma of Marketing and Communication
BSBMKG608 E Develop organisational marketing objectives
BSBMKG609 C Develop a marketing plan*
BSBADV602 C Develop an advertising campaign
BSBMKG603 E Manage the marketing process
BSBMGT608 E Manage innovation and continuous improvement
BSBADV605 E Evaluate campaign effectiveness
BSBMKG605 E Evaluate international marketing opportunities
BSBINN601 E Lead and manage organisational change
BSBMGT616 C Develop and implement strategic plans
BSBMGT605 E Provide leadership across the organisation
BSBMKG607 E Manage market research
BSBMKG523 E Design and develop an integrated marketing communication plan

C- Core Unit | E – Elective Unit

Course Fees

Course fees are payable every term or semester depending on the type of enrolment.

For more information, download
2017 Program Information flyer

Cambridge International College (WA) Pty Ltd
CRICOS (WA) 01459A, RTO 2325
Cambridge International College (WA) Pty Ltd trading as Cambridge International College (CIC)

Open

Our Melbourne campus is moving!

Our new campus is at Level 8, 108 Lonsdale Street.

For VET students, classes will commence at the new campus on Friday, 11 August.

Close